Showing posts with label business benefits. Show all posts
Showing posts with label business benefits. Show all posts

Thursday, August 20, 2009

Merchant Credit card Processing services by Christine OKelly

Merchant Credit Card Processing Services Benefit Business Owners and Customers by Christine OKelly

Time is money, and efficient money management is time saved for merchants and customers alike. Customers demand quality products, good service, and efficient payment options. Merchants are aware of the importance of a satisfied customer base as well as secure financial transactions, which is why they are shopping for credit card processing services that guarantee secure financial transactions are managed with state-of-the-art technology and encrypted security measures, making processing credit cards a safe and reliable payment method.

Security Standards Council Raises the Bar

Online theft, credit card fraud, and the increasing rate of identity theft make secure financial transactions a vital part of our economy. The Security Standards Council has created a comprehensive set of requirements to ensure that merchant credit card processing will continue to be a viable payment method.

The PCI DSS, or Payment Card Industry Data Security Standard, sets guidelines regarding security management, procedures, policies, network architecture, and software design to protect customer account data. The basic security points included in PCI DSS are to build and maintain a secure network, to protect cardholder data, to maintain a vulnerability management system, to implement strong access control measures, to regularly monitor and test networks, to maintain an information security policy, and to maintain a policy that addresses information security. All of these efforts work together to protect merchant credit card processing and the financial information of their customers.

Processing Credit Cards Boosts Business

Customers require a safe medium by which to make payments for goods and services. Credit cards are the tool of choice for customers and merchants, offering secure transactions, easy access to transaction histories, and facilitating returns and exchanges. Merchant credit card processing can take many forms, all of which need to be designed with your business' needs in mind. Pay-at-the-pump management is different from retail merchant accounts. Quality merchant credit card processing services can offer many benefits to small business accounts, mobile merchant accounts, and e-commerce accounts.

By investing in a credit card processing service, merchants are better able to provide a safe and efficient payment method custom designed to suit their business type that will streamline the payment process for customers. In addition to the convenience of processing credit cards, merchants can benefit from online account access, as well as account, record, and database management. These functions provide transparency in financial activity, allowing merchants to assess their productivity and profitability.

Security, Service, and Customer Satisfaction

Processing credit cards through a reputable provider allows firms to offer convenience and security to their customers. It also allows them to offer special services to their customers, such as debit transactions and gift card sales. With services customized to match your business, you can assure your customers that their financial data is safe and secure as they reap the benefits of convenient shopping. As your business grows, merchant credit card processing companies can offer seamless transitions to more complex systems while maintaining convenience and security.

Satisfied customers mean return business. Secure financial transactions using the services of a merchant credit card processing firm ensure that both the business owner and the customer can enjoy the peace of mind that comes from knowing their personal financial information is protected and secure while still enjoying the convenience of an efficient payment process.

Christine O'Kelly is a writer for BluePay, a leading merchant credit card processing service. They offer merchants a safe, secure, and efficient way for processing credit cards that utilizes the highest levels of PCI DSS compliance.

Thursday, August 13, 2009

Merchant account types by D. Toro

Merchant Account Types and How They Are Used by David Toro

A merchant account is an agreement set up between a bank/financial institution and your business that allows your business to accept credit cards for payment. Usually this is done through a merchant account provider who deals with the bank on your behalf and can provide the necessary equipment. One great benefit of accepting credit cards is your store is open 24 hours (if you have a website), and you can make sales from all over the world, 24 hours per day. With a cash only store, you are limiting yourself to local clientele. Having a merchant account will make your business much more visible and potentially profitable. Generally, there are four types of merchant accounts that can be set up: retail, internet, phone/mail order, and wireless. One or more of these can be set up for you depending on how you do business. Retail Merchant Account This type of account is for retail storefronts like grocery or clothing stores to name a couple. Generally, these types of accounts process large volumes and are for point of sale (face to face) transactions only. These types of accounts generally feature the lowest rates because the sale in made in person, and the likelihood of fraud is lower. InternetIf your primary way of making sales or doing business is through your website, you would need an internet merchant account. These types of accounts allow customers to enter card information through your website either through a virtual terminal or shopping cart. Then a payment gateway authorizes the transaction. Phone/ Mail OrderThis type of account is for orders that are placed over the phone or through mail order businesses. It is similar to an internet merchant account in that the credit card is not present at the point of sale. Customers are purchasing from home. You will need some type of equipment, either pc based or a traditional retail terminal. WirelessWireless accounts are becoming increasingly popular. They process cards through a wireless terminal or with a card reader attached to a cell phone. This option is a great way for mobile businesses or independent professionals to broaden their customer base by having the ability to accept credit card payments. Also, this could be a beneficial option for restaurants. Customers can swipe their card at the table, cutting down on the possibility of employee fraud. Businesses are not limited to a single merchant account. If you have a larger business-say you operate a store and an associated website where customers can shop. You would then need a retail account and an internet account. The main difference between merchant accounts is the costs associated with them. All carry some type of fees. Retail accounts usually carry the lowest fees since there is the least amount of risk involved per transaction. Internet accounts usually carry somewhat higher fees primarily because there is a higher fraud risk as the card is not present at the point of sale. Wireless and phone/mail order usually fall between the other two. The fee structure is different depending on your provider, but this is a good guideline of what to generally expect.

David Toro is an entrepreneur with several years of experience running his own businesses and has had several different merchant accounts from several different providers. He is also the creator of Merchant Account Consumer Reports, a site where he provides unbiased reviews of merchant account providers based on actual customer feedback.

Monday, July 27, 2009

Wireless merchant account

Wireless Merchant Accounts for the Age of Mobility by SEO Image

Merchant accounts that chain you to a physical location are for dinosaurs. You should be able to do business whenever you want, wherever you want, and take your merchant account with you.

Wireless technology is evolving rapidly, and it could be an important development for your business. Many merchants have seen their sales volume multiply after setting up a wireless merchant account for credit card processing.

Once you set up a wireless merchant account, you'll be able to process credit card transactions from virtually anywhere--at home, in your car, at a customer's office, or at trade shows and conventions. A wireless credit card terminal is ideal for many service businesses. Here's how it works.

Using advanced credit card terminal technology, wireless terminals have an internal battery that powers wireless service and access to your merchant account. You won't need a phone line or any external source of power.

It can take three seconds or less to process wireless credit card transactions, and you can get instant approval and decline codes. If your wireless credit card terminal uses a fast thermal printer you can give your customer a physical receipt on the spot.

A wireless merchant account can also save you on credit card processing costs. Wireless credit card payments can qualify as swiped "card present" transactions, so you'll get the lowest interchange rates.

If you have a high sales volume, and you need an extra fast transaction speed, a wireless credit card terminal may be the answer. The convenience of wireless payment processing also reduces the number of lost sales opportunities.

It's fairly easy to set up a wireless merchant account. The first thing you need to do is check for network coverage. Wireless credit card terminals work on a network, just like cell phones, and the service varies depending on your location. If you know where you will most frequently use your wireless terminal to process credit card transactions, you can select a network that covers your area.

Likewise, you should also consider how weather, network traffic, terrain, signal strength, obstructions, building density, construction, and environmental conditions will affect your wireless credit card terminal.

Once you've found the best network for your wireless merchant account, you have to choose the right wireless credit card processing terminal. This is where you don't want to compromise. Ideally you'll get a lightweight, flexible terminal that allows you to securely process error-free transactions in a short amount of time. Once you're processing credit card transactions through a wireless terminal, you'll be working in a broader range of situations, so you'll need a broader range of services. A handheld wireless terminal should support credit, debit, T&E, EBT, Smart Card, gift cards, and loyalty cards.

You can add to your payment processing power with an easy-to-load thermal printer, a touch screen, a built-in PIN Pad, or an EMV smart card reader.

If you want greater network coverage, use GPRS. It works on a tiny chip, just as it does in mobile phones. GPRS practically assures network coverage at no extra cost, so it gives you the freedom to roam almost anywhere with your wireless merchant account.

Finally, ensure that you have an equipment warranty with your processor. This will ultimately save you time and effort.

Congratulations on joining the wireless revolution. By choosing to accept credit card payments through a wireless terminal, you're offering both your company and your clients a brave new world of opportunities.

To learn more about merchant account or wireless merchant account visit http://www.ensightmerchantservices.com/